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While it may seem that the entire world has gone digital, traditional mail still has a solid place in marketing. Recent studies show that direct mail has a higher return on investment than many types of digital advertising. 
 
Kent will discuss what small businesses need to do to plan and execute successful mail campaigns including: 

• Targeted Direct Mail vs Every Door Direct Mail
• Knowing who your audience is
• Using demographics to acquire targeted mail lists for that audience 
• Design and Content tips to make your piece more effective and make you money
• Getting your piece mailed at the best rate to save you money

Kent Ross is the founder of RP&G Printing here in Wesley Chapel. Kent has a degree in Advertising Design and he along with the talented staff at RP&G Printing have been helping businesses look their best in print since 1984.